Interview with INCREON
In an Interview withChristina Bastl, Managing Partner
1. In which market(s) does your company operate? What products / services does it offer?
INCREON, based in Munich and Shanghai, is one of the leading naming and branding agencies for industry communication. We specialize in international B2B brand communication. We contribute our sophisticated knowledge of technology, processes, and sales - a major advantage in the industry. With this knowledge and over 15 years of experience in international brand communication, we accompany our industry and technology clients from brand analysis, brand strategy, consultation, and brand creation to implementation of their brand in the job and sales markets.
2. How long has your company been active in China? In which locations in China is it currently active?
INCREON has been active in China since 2001. We have had our own agency in Shanghai since 2007. Our office is in the German Centre Shanghai, in the heart of the German community. From here we support our German, European, and Chinese clients with sustainable brand and marketing communication.
3. Why is your company also an attractive employer in Greater China?
In both Shanghai and at our German office in Munich we provide our employees with a diverse range of assignments. Brand communication is a broad and dynamic field; no two projects are alike. Every day, every employee is required to use their knowledge, empathy, passion, and organizational skills to develop, perfect, and present the brands of our clients in the Middle Kingdom.
4. What skills are you looking for in a candidate for your China business?
At both the Shanghai and Munich location we require employees who are capable of keeping their eye on the big picture, and who can take a critical approach to the details. And the INCREON team is seeking people who devote themselves to their clients and areas of expertise with passion, people who are motivated and who want to push things forward. Cultural understanding of the East and West is self-evident. We are also always looking for employees who think and make decisions, and who defend their decisions.
5. Why are candidates with an EU-China background especially interesting for your company?
International brand communication - that actually says it all. You have to have an understanding of East and West in order to be able to properly develop the values and personality of a brand in different regions around the world.
