【2027 Campus Recruitment】Strategy Research Analyst

Founded in Shanghai in 2013, Lilith Games is a leading game company specializing in both development and publishing. The company is renowned for global hits such as Crystal Legends, AFK Arena, Rise of Kingdoms, and AFK Journey, and has built a broad worldwide player base along with a strong reputation as a pioneer of China’s gaming expansion overseas.Guided by its "Simple and Authentic" ethos and a deep localization strategy, Lilith places player feedback at the heart of its development process, striving to deliver gaming experiences that go beyond expectations. With over 2,300 employees and offices in key markets including Singapore, South Korea, and the United States, Lilith operates with a truly global perspective.Driven by a passion for innovation and artistic exploration, Lilith creates high-quality content that connects players across cultures and borders, bringing communities together as it advances toward its vision of becoming a world-class gaming company.

【2027 Campus Recruitment】Strategy Research Analyst

Job Responsibilities

1. Monitor trends and developments in the gaming industry and research emerging game genres and market opportunities. Provide strategic recommendations to inform the company’s decisions on new game projects, investments, and other key initiatives, and help drive the implementation of relevant strategies.

2. Apply professional user and market research methodologies to assess the company’s existing product portfolio. Provide evidence-based insights to support key decisions across game development and publishing, helping improve the likelihood of product success.

3. Conduct competitive analysis, data analysis, user research, and other relevant studies to address critical questions throughout key stages of the product lifecycle, including project evaluation, development, and live operations. Support stakeholders in translating research findings into actionable decisions.

Qualifications

1. Bachelor’s degree or above from a leading university in China or overseas.

2. Excellent spoken English and a strong understanding of European and North American cultures.

3. A genuine passion for games and extensive experience as a gamer.

4. Strong self-motivation and high personal standards, with a proactive approach to learning and professional growth.

5. An open and receptive mindset, with a willingness to seek and act on feedback, as well as strong communication and teamwork skills.